UBX-G0011 capture chip plus YUMA software deliver hassle-free point-and-shoot performance for digital cameras

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Thalwil, Switzerland, March 10, 2010 – u-blox, a leading provider of GPS and wireless semiconductors and solutions, is proud to unveil a complete hardware and software solution enabling the world’s lowest-power photo geotagging system for digital cameras.

“Our patented photo geotagging solution is the smallest, lowest power, most reliable technology for adding location data to digital photos,” said Thomas Seiler, u-blox CEO “Our cost-effective system enables even low-end cameras to instantly remember where each photo was taken.”

The ultra-compact solution is based on a 4 x 4 mm RF capture IC, the UBX-G0011. When embedded in a camera, the chip takes a snapshot of all necessary GPS satellite data in a fraction of a second. When photos are uploaded to a PC or Mac, the data is quickly resolved to latititude/longitude or street address by u blox’ YUMA software.  The chip is only active for an instant, with virtually no impact on camera battery life.

For samples of the UBX-G0011, please contact the u-blox sales representative nearest you. For more details about u-blox’ photo geotagging technology, please visit our website at: http://www.u-blox.com/en/gps-solutions/yuma.html

u-blox is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u-blox employs 200 people. Founded in 1997, u-blox is listed on the SIX Swiss Exchange. (www.u-blox.com)